Case Study
OBJECTIVE
Define, document and distribute an impactful brand voice that every team will want to engage with.
Outcome
・The organisation has accessible, actionable writing guides that elevate impactful voice, UX and accessibility. ・Established brand voice advocates across teams and disciplines and a culture of holistic content practices. ・Handed over the brand voice to empowered teams across commercial and product.
KEY SKILLS
Project management
Presenting
Documentation
"Ruth brought a fire and passion to content which was absolutely critical to championing the value internally and delivering results."
Used a self-developed, systematic approach to formulating an authentic, impactful brand voice.
Project management of creation, company-wide onboarding and ongoing auditing of all voice, tone and style guides.
Worked with multiple teams, stakeholders and internal resources and research.
Presented to senior management and at an event with over 200 people.
Created and managed guidelines and internal awareness content from documentation platforms to infographics and beyond.
Established brand voice advocates across teams and disciplines.