UX Writer - Content Designer - Author - Voice Expert - Content Strategist - Dream Weaver - Corporate Rule Breaker - UX Writer - Content Designer - Author - Voice Expert - Content Strategist
UX Writer - Content Designer - Author - Voice Expert - Content Strategist - Dream Weaver - Corporate Rule Breaker - UX Writer - Content Designer - Author - Voice Expert - Content Strategist
UX Writer - Content Designer - Author - Voice Expert - Content Strategist - Dream Weaver - Corporate Rule Breaker - UX Writer - Content Designer - Author - Voice Expert - Content Strategist
I help brands find their voice and serve their people, inside and out.
Senior lead of Content, Brand, and user advocacy, with 10+ years experience.
Change homepage tone of voice
I help brands find their voice and serve their people, inside and out.
Senior lead of Content, Brand, and user advocacy, with 10+ years experience.
Change homepage tone of voice
Selected
Work
I bring strategy and culture, but also the hands-on skills to make your digital content accessible, effective, and authentic.
I've worked with international organizations of all sizes. Here is a small selection of projects I've driven.
Built the world's 1st cross-brand and language Content Guide for Schibsted.
UX Writing
Project Management
Internal Communications
Schibsted Marketplaces needed 1 set of guidelines that served all of their brands, languages, and types of content. As well as being accessibility-driven from the start. Here's how I did it.
Built the world's 1st cross-brand and language Content Guide for Schibsted.
UX Writing
Project Management
Internal Communications
Schibsted Marketplaces needed 1 set of guidelines that served all of their brands, languages, and types of content. As well as being accessibility-driven from the start. Here's how I did it.
Built the world's 1st cross-brand and language Content Guide for Schibsted.
UX Writing
Project Management
Internal Communications
Schibsted Marketplaces needed 1 set of guidelines that served all of their brands, languages, and types of content. As well as being accessibility-driven from the start. Here's how I did it.
Onboard organisation with actionable brand voice
Project management
Presenting
Documentation
Define, document and distribute an impactful brand voice that every team will want to engage with.
Onboard organisation with actionable brand voice
Project management
Presenting
Documentation
Define, document and distribute an impactful brand voice that every team will want to engage with.
Onboard organisation with actionable brand voice
Project management
Presenting
Documentation
Define, document and distribute an impactful brand voice that every team will want to engage with.
Establish Content Design at a Scale-up
Change Management
Project Management
Storytelling
Create, from scratch, an integrated Content Design function in a fast-growing tech scale-up. Enable multiple product teams to level-up UX Writing, design, and impact of brand voice.
Establish Content Design at a Scale-up
Change Management
Project Management
Storytelling
Create, from scratch, an integrated Content Design function in a fast-growing tech scale-up. Enable multiple product teams to level-up UX Writing, design, and impact of brand voice.
Establish Content Design at a Scale-up
Change Management
Project Management
Storytelling
Create, from scratch, an integrated Content Design function in a fast-growing tech scale-up. Enable multiple product teams to level-up UX Writing, design, and impact of brand voice.
Audit all dialogues in a complex SaaS platform
UX Writing
User journey mapping
Information architecture
Improve UX and reduce content debt through a holistic audit of one of the most important aspects of product content - dialogs.
Audit all dialogues in a complex SaaS platform
UX Writing
User journey mapping
Information architecture
Improve UX and reduce content debt through a holistic audit of one of the most important aspects of product content - dialogs.
Audit all dialogues in a complex SaaS platform
UX Writing
User journey mapping
Information architecture
Improve UX and reduce content debt through a holistic audit of one of the most important aspects of product content - dialogs.
Redesign complex survey builder flow
UX Writing
UX Design
Design System
In 1 afternoon, redesigned a critical part of a SaaS platform to improve UX, eliminate all help text, and reduce user error.
Redesign complex survey builder flow
UX Writing
UX Design
Design System
In 1 afternoon, redesigned a critical part of a SaaS platform to improve UX, eliminate all help text, and reduce user error.
Redesign complex survey builder flow
UX Writing
UX Design
Design System
In 1 afternoon, redesigned a critical part of a SaaS platform to improve UX, eliminate all help text, and reduce user error.
Ruth brought a fire and passion to content which was absolutely critical to championing the value internally and delivering results. She helped us build out this function from Zero to One by building the processes, communication channels, and systems while also delivering valuable content at an incredible pace.
Ian Stendera
VP of Product
She's a rockstar when it comes to precise, clear and engaging writing. She expresses her opinion very clearly, and what she says is always well thought out...She is one of the most productive persons I've worked with. She works diligently, efficient, and does what she says. No bullshit.
Henrik Faller
VP of Communications
The maturity, speed and quality of Ruth's work is amazing. Ruth has a talent to make words come alive and make them feel meaningful, clear and personal. It’s magic to me. She is the key person in the design team actively advocating for improvement and taking the initiative to increase the team visibility and efficiency.
Marã Abaja
Product Design Lead
Of all the people I have worked with over the years, Ruth is one of the most easy-going, hard-working and thorough. The good thing about working with Ruth is that when she says she'll do something, she gets it done, usually by over-delivering as well. In Ebay-speak: "A++++ will hire again!
Bent Stamnes
CMO
It was great having Ruth involved with the crafting of some of our key messaging. She was able to simplify advanced technological concepts to create text that appeals to all readers. Ruth was a joy to work with and easily accommodated our delivery schedule.
Jennifer Hoffman Bjærke
VP Product Marketing
Ruth is an amazing professional, who brings a unique skill set to the table. She quickly grasped our brand philosophy and was generous with her insights and contributions.Ruth delivers & would be a valuable asset to any team.
Jennifer Svendsen
Snr. Content Editor
She has built Opera's tone of voice online as our Community Support Lead, and that's not an easy feat for a global tech company. From process to strategy to a touch of real human connection, no one knows digital customer support like Ruth.
Vera Lasam-Bergtun
Global Head of Content
Delivering
Value
Ruth brought a fire and passion to content which was absolutely critical to championing the value internally and delivering results. She helped us build out this function from Zero to One by building the processes, communication channels, and systems while also delivering valuable content at an incredible pace.
Ian Stendera
VP of Product
She's a rockstar when it comes to precise, clear and engaging writing. She expresses her opinion very clearly, and what she says is always well thought out...She is one of the most productive persons I've worked with. She works diligently, efficient, and does what she says. No bullshit.
Henrik Faller
VP of Communications
The maturity, speed and quality of Ruth's work is amazing. Ruth has a talent to make words come alive and make them feel meaningful, clear and personal. It’s magic to me. She is the key person in the design team actively advocating for improvement and taking the initiative to increase the team visibility and efficiency.
Marã Abaja
Product Design Lead
Of all the people I have worked with over the years, Ruth is one of the most easy-going, hard-working and thorough. The good thing about working with Ruth is that when she says she'll do something, she gets it done, usually by over-delivering as well. In Ebay-speak: "A++++ will hire again!
Bent Stamnes
CMO
It was great having Ruth involved with the crafting of some of our key messaging. She was able to simplify advanced technological concepts to create text that appeals to all readers. Ruth was a joy to work with and easily accommodated our delivery schedule.
Jennifer Hoffman Bjærke
VP Product Marketing
Ruth is an amazing professional, who brings a unique skill set to the table. She quickly grasped our brand philosophy and was generous with her insights and contributions.Ruth delivers & would be a valuable asset to any team.
Jennifer Svendsen
Snr. Content Editor
She has built Opera's tone of voice online as our Community Support Lead, and that's not an easy feat for a global tech company. From process to strategy to a touch of real human connection, no one knows digital customer support like Ruth.
Vera Lasam-Bergtun
Global Head of Content
Tell me about your project
Let's create together
Tell me about your project
Let's create together
Tell me about your project
Let's create together